A great beer starts with quality. That’s why we decided to package our beer in cans! In 2013, Jackalope became the first microbrewery in Nashville to can its beer, starting with Thunder Ann American Pale Ale. The aluminum shell prevents sunlight from entering the beer, which can give a skunky off-flavors.
When you believe in quality, you want your beer to go where you do– poolside, top of a mountain, or your favorite patio. This also means your beer packaging should end up where you want it to! In Davidson County where all Jackalope beer is brewed, there are no free curbside glass recycling bins available to consumers. We wanted to make sure that our beer has the highest chance of reaching a recycle, to be turned back into another aluminum can. According to the EPA, aluminum can be recycled using less than 5 percent of the energy used to make the original product, and takes a as few as sixty days to be recycled into another can. Recycling one aluminum beverage can save enough energy to run a 60-watt incandescent lightbulb for 20 hours, or a TV for 2 hours. We’ll be sure to remind you of our mission on every can of Jackalope with the words– “Hey you… Please Recycle!”
Composting is important. It’s the quickest way to turn our waste into useable, nutritious soil, to keep growing those delicious ingredients we need for beer! Both The Den and The Ranch taprooms operate zero-waste, which means an average of 330 lbs. of waste is diverted from landfill to compost per month. Once picked up by the folks at Compost Nashville, Jackalope’s compost is driven to a local processor in Ashland City, TN, where it breaks down in around 4.5-6 months, depending on a number of factors like temperature, and aerates and turns into nutrient dense, useable soil. The soil is then donated back to local farms and community gardens.
To date, Compost Nashville has worked to save over 2.5 million pounds of compostable material from landfills.
Every ‘plastic’ cup you see with a Jackalope logo is actually made entirely from plants. It’s true! Jackalope ‘plastic’ cups are crafted from a US-made IngeoTM biopolymer, a PLA resin derived from annually-renewable plants– not petroleum. This means every cup with a recycle-7 can be both recycle or composted in Davidson County, and will be decomposed into soil within 6 months.