A great beer starts with quality. That’s why we decided to package our beer in cans! In 2013, Jackalope became the first microbrewery in Nashville to can its beer, starting with Thunder Ann American Pale Ale. The aluminum shell prevents sunlight from entering the beer, which can give a skunky off-flavors.
When you believe in quality, you want your beer to go where you do– poolside, top of a mountain, or your favorite patio. This also means your beer packaging should end up where you want it to! In Davidson County where all Jackalope beer is brewed, there are no free curbside glass recycling bins available to consumers. We wanted to make sure that our beer has the highest chance of reaching a recycle, to be turned back into another aluminum can. According to the EPA, aluminum can be recycled using less than 5 percent of the energy used to make the original product, and takes a as few as sixty days to be recycled into another can. Recycling one aluminum beverage can save enough energy to run a 60-watt incandescent lightbulb for 20 hours, or a TV for 2 hours. We’ll be sure to remind you of our mission on every can of Jackalope with the words– “Hey you… Please Recycle!”